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Historically, Florence has been recognized across Europe for the quality of its fabrics and embroidery. In more recent times, Florence has gained prominence in the fashion world with the first fashion shows and some of the world’s most famous brands being established here such as Gucci, Emilio Pucci, Salvatore Ferragamo. The Florence fashion scene is now known for its icons of beauty and timeless elegance.

Come experience the amazing Florence fashion scene with a fashion professional guide, Barbara Chiucini, who received her Fashion Marketing degree at Florence Polimoda Institute and worked for many years as product manager. During your private tour with her, Barbara will customize and enhance your fashion and lifestyle experience. You can choose to either visit famous brands or instead choose to discover the local artisans and designers with their small shops and unique products. The second represent the core of the Florentine tradition: unique luxury jewelry, bespoke clothing and shoes, leather items, custom made perfumes, interior design objects and much more. Come discover for yourself the new Renaissance of Florence, thanks to the presence of gifted craftsmen and contemporary artisans. During your private 4-hour tour you can stop for a coffee or aperitivo break, savoring the pace of the Italian dolce vita! Please do let us know ahead of time if you have any specific stores you would like to visit or would like a fitting for handmade items.

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Duration: 3 hours
*This tour is available during store hours from Monday to Friday, and occasionally on Saturday.
**If any additional costs are required for the shops you would like to visit we will bring this to your attention at the time of booking. Any fees for entrance and any purchases must be paid directly on site.


  • Personal shopping guide to the best shops in Florence
  • Remake yourself during this half-day shopping tour
  • Learn about famous brands and up-in-coming artisans
  • Fashion focus Florence is a must for anyone who loves fashion


  1. Florence